Hardee's, Dunkin' Donuts not Just for Turnpike Travelers
WICHITA, Kan, - Kansas Turnpike travelers in mid-October will find Dunkin’ Donuts and Hardee’s at the Towanda Service Plaza, but they won’t be the last in the Wichita metro area. A Dunkin’ Donuts executive says the company is actively searching for a franchisee to open stores in the metro area and other parts of Kansas.
Meanwhile, the Kansas franchisee for Hardee’s expects to open multiple locations in the metro area next year. “That’s certainly part of our planned growth in Kansas is to get back in to the Wichita market with Hardee’s,” says Greg Gastineau, director of real estate of Rosenfield Restaurants LLC.
Rosenfield is the Kansas franchisee for Hardee’s and franchisee for Hardee’s/Dunkin’ Donuts combo locations on the turnpike. Turnpike combo stores have already opened at the Matfield Green and Topeka service areas on the turnpike, and Gastineau says those have done well.
With its standalone Hardee’s stores, Rosenfield plans three in the metro area to start and then will expand on that as success warrants, Gastineau says. At one time, another operator had 11 Hardee’s stores in the area, but all closed, he says. With its strong operations team, Rosenfield has succeeded where others haven’t, he says.
Dunkin’ Donuts has candidates to develop franchise stores in the Wichita metro area and elsewhere in Kansas, but no agreements have been reached, says Grant Benson, Dunkin’s vice president for franchising and business development.
Benson says the company envisions nine stores in the state, maybe four in the Wichita area and five dispersed among smaller towns or more rural locations within the broader Wichita TV market, which covers most of central and western Kansas. Ideally, the company would like one franchisee for the nine stores, but their dispersal may make them difficult to service together, he says.
“We’re probably looking at multiple franchisees,” Benson says.
Because no developers have been signed up yet and because it takes about a year to open a store after agreements have been reached on geography and other terms, “2014 openings would be a little bit tight at this point,” he says.