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Steve McIntosh Report Blog Archive

Trust in the media

Gallup recently asked the question: “How much trust and confidence do you have in the mass media – such as newspapers, T-V, and radio … when it comes to reporting the news fully, accurately, and fairly?” 44% of the respondents said they have a great deal or fair amount of trust. 55% said they had little or no trust. Those percentages have changed very little in Gallup polling since 1998.
60% of those questioned perceive a bias in mass media reporting … with 47% saying the media are too liberal, 13% too conservative, and 36% saying reporters get it “just about right”. 75% of respondents calling themselves Conservatives and Republicans say the media’s too liberal. But over 50% of Moderates and Democrats say the media gets it “just about right”.
I can tell you this from more than 40 years experience in the media: people access media equipped with their own biases and prejudices, which can color their opinions of what they hear, see, or read. Trying to please people is not journalism, it’s show business.
Our thought for today is from William Randolph Hearst:
“Don’t be afraid to make a mistake, your readers might like it.”

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09/28/2011 1:09AM
Trust in the media
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