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Steve McIntosh Report Blog Archive

Getting out the word

Does media fragmentation mean we’re all getting smarter … or only better and faster informed on limited subjects?
Considering a fireworks complaint hotline for Sedgwick County to combat jammed phone lines during July 4th generated a few observations. First, are people violating fireworks laws deliberately, or are they ignorant of the rules? As much as we in radio, T-V, and newspapers dispense the information every year, there may be thousands out there who never read, watch, or listen to us. They may be getting information from social media, but it may not be about fireworks safety and rules.
If a complaint line was instituted, would we rely on traditional media to get out the word? Even with extensive coverage, it would be hit-and-miss.
In this changing media world, how can authorities effectively communicate a single message to all … or nearly all … citizens?
It seems we all have access to instant information … and the opportunity to know quickly what is important to each of us. We can be selectively smart and – I fear – selectively dumb as well.
Our thought for today is from Mark Twain:
“All you need in life is ignorance and confidence; then success is sure.”

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Locations : Sedgwick County

07/21/2011 1:10AM
Getting out the word
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