A re-start for the River Festival
Maybe it just needed a new leader and some new ideas, after four years of losing money. This year’s Wichita River Festival saw a 30% increase in attendance … to about 360,000 … an 11% increase in food court sales … and a button sales jump from 12,000 last year to 30,000 this year.
Great weather helped. For the first time in several years, our Entercom radio stations were actively involved in promoting events. More media involvement probably helped generate renewed interest.
Wichita Festivals Inc. new president and C-E-O Mary Beth Jarvis led 5,000 volunteers in the operation of Riverfest.
There were some new events to go with popular, traditional events. The concerts did well.
I believe in the saying “If it works, don’t fix it”. But sometimes great ventures begin to slip, and they may benefit from new leadership and fresh ideas. I think the Wichita River Festival may be one of those ventures.
Our thought for today is from John D. Rockefeller:
“Good leadership consists in showing average people how to do the work of superior people.”